ABOUT AFRICAN NATURAL GROUP
African Naturals Group is a company involve in organic health products and a subsidiary of Liberty DME Group (PTY) LTD. Registration number 2012/071729/09, a South African Company. It is a company with strong bias in Shea butter processing that will be located in and around the Industrial Development Zone, Nelson Mandela Bay, South Africa. We have been able to secure a long–term lease for a facility in a strategic location with an option of a long–term renewal on agreed terms and conditions that are favorable to us. The facility has government approval for the kind of business we want to run. It is easily accessible and we are deliberate about that in order to facilitate easy movement of raw materials and finished products (Shea butter and related products). We are in the Shea butter processing line of business to engage in the production of Shea butter and related products. We are also in business to make profits and to give our customers value for their money; we want to give people and businesses who patronize our products the opportunity to be part of our success story.
We are aware that there are several cosmetic and beauty care products manufacturing companies who are also into the manufacturing of Shea butter scattered all around the world whose products can be found in every nooks and crannies of the African Continent and elsewhere in the world, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that will support the growth of the business. We ensured that our facility is easy to locate and we have mapped out plans to develop a wide distribution network for wholesalers all around the African Continent, Asia, Americas, and Europe.
Beyond manufacturing quality Shea butter and related products, our customer care is going to be second to none. We know that our customers are the reason why we are in business which is why we will African Naturals Group will ensure that all our customers are given first class treatment whenever they visit our processing plant and warehouse. We have a CRM software that will enable us manage a one on one relationship with them (wholesale distributors) no matter how large they may grow to. We will ensure that we get our customers involved when making some business decisions that will directly or indirectly affect them.
African Naturals Group is family business that is owned by Dr. Velile Notshulwana-Mqota and his immediate family members. Dr. Velile Notshulwana-Mqota who is the Chief Executive Officer of the Company is Graduate of City University of New York (City College) and he holds a Ph.D. Degree in Psychology from California Southern University. African Naturals Group aims to build a resilient sustainable Shea butter supply chain in sub Saharan Africa. The facility is a fully automated solvent fractionation plant that processes raw Shea nut tree made from locally (Ghana) collected and crushed Shea nut into two major products, namely Shea Olein and Shea Stearin.
African Naturals Group sells Stearin to confectionary manufacturers for further processing, where it is used in many food and non-food applications including cocoa butter equivalents that are used in chocolate confectionary. The economic importance of this crop, Shea Nuts cannot be overemphasized. Globally Shea Butter is used largely:
- In food industry (for confectionaries, such as biscuits, chocolates, pastries, margarines, and ice cream);
- Pharmaceutical industry (for ointments and antiinflammatory); and
- Cosmetics industry (for soaps, candles, lotions, makeup, baby ointments, and hair care products
Traditionally it is used as a skin and hair moisturizer and for protection against sun.. The fruits also contribute to food security in areas where it is found growing, mainly for rural poor, especially since ripening coincide with the lean period of food production. The production of Shea Butter and processing of the butter serves as one of the main sources of employment for the rural women and children who are engaged in its gathering.
AFRICAN NATURALS GROUP – PROCESSING OF SHEA BUTTER
As stated earlier, African Naturals Group has identifies two major ways of manufacturing Shea Butter, namely: 1. refined Shea products and 2.bulk raw Shea butter to the US, EU and Asian marketplace. Below I provide details of the Traditional and fully industrial processing that our company aims to embark on as we aim to be competitive in the industry.
AFRICAN NATURALS GROUP – TRADITIONAL PROCESSING OF SHEA NUTS
Most often West Africans use three different methods for the processing of Shea butter: traditional manual processing, semi-mechanized (using hydraulic/mechanical presses) and fully mechanized industrial methods.
The processing of Shea, in general, involves many activities that start soon after wild-harvesting advancing the process through refining to manufacturing. African Natural Group aims through partnership with 20-women led co-operative groups in Ghana to produce raw Shea Butter for our company annually.
Cooperative workers mainly use curing, extraction, refining, fractionation and manufacturing in the Shea refining process. The traditional and semi-industrial methods usually stop after extraction, while the industrial process covers the whole gamut of activities from extraction to fractionation. As a large-scale food and cosmetic company, we will complete the final stage of product manufacturing, using the derivatives of processing.
AFRICAN NATURALS GROUP – INDUSTRIAL PROCESSING OF SHEA NUTS
The industrial process uses state-of-the-art mechanical and chemical technology to obtain both the highest yields (42-50%) and the highest quality of butter, in terms of stability for extended shelf-life and suitability for industrial and food processing.
Such an industrial unit may combine an extraction plant with the refinery or may be a stand-alone refinery, using crude Shea butter as raw material. The extraction process incorporates fully mechanical, as well as sometimes automated and computerized systems. For large-scale plants, producers add a refinery to the extraction plant. The following chart shows the flow in the industrial extraction plant combined with a refinery.
- c/o D. Paizis P.O. Box 28348, Sunridge Park, Nelson Mandela Bay 6008
- +27 81 840 4635